The NFL and NFL Players Association are officially in the NFT business.
The league and union have reached a deal to authorize Dapper Labs to create unique digital video NFTs (non-fungible tokens) of the top plays in a season and also in league history, according to an announcement made Wednesday morning.
Some NFL players, including Kansas City Chiefs quarterback Patrick Mahomes, have already stepped individually into the NFT space. Mahomes signed a deal this spring to sell autographed digital artwork. A portion of those proceeds were designated for charities Mahomes supports. Tampa Bay Buccaneers tight end Rob Gronkowski, meanwhile, sold a set of digital trading cards for a reported $1. 2 million.
The NFL/NFLPA product will launch later this season and revolve mostly around individual plays. One way to think of them is as a unique digital trading card with video. Wednesday’s announcement included two examples: Arizona Cardinals quarterback Kyler Murray’s 2020 «Hail Murray» touchdown pass to receiver DeAndre Hopkins, and the «Minneapolis Miracle» touchdown pass during the 2017 playoffs from Minnesota Vikings quarterback Case Keenum to receiver Stefon Diggs.
ESPN Chiefs reporter Adam Teicher contributed to this report.
Metaverse platform Upland has partnered with the NFL Players Association (NFLPA) to bring over 2000 active athletes into the metaverse. The project involves Upland Legits, 3D non-fungible tokens of branded digital merchandise. However, this location concept is incorporated in the NFLPA experience so that NFT mints are location-specific. And players also perform virtual signings for Legit NFTs. “The metaverse represents the powerful convergence of gaming, NFTs, athlete influencers and a highly engaged community. NFL Players are delivering unparalleled authenticity through Upland’s must-have NFTs,” said Terése Whitehead, VP Consumer Products & Strategy at NFL Players Inc. The Upland deal was brokered by OneTeam Partners. While this partnership’s scope is limited to NFLPA, OneTeam Partners also works with the MLB Players Association and several other player organizations. Meanwhile, the NFLPA has another NFT deal with Dapper Labs for video moments, similar to the NBA Top Shot NFTs. In other metaverse deals, Under Armour launched an NFT with NBA player Stephen Curry as an in-game asset in three metaverses. And the Australian Open launched an interactive experience in Decentraland.
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Dapper Labs has come together with the National Football League Players Association (NFLPA) and the National Football League (NFL) to create non-fungible tokens (NFTs). These are in the form of digital video highlights and have been created for all NFL fans.
This is only a week after Dapper Labs raised $250 million, as well as create digital collectible NFTs with the LaLiga soccer league. The company’s strategy of combining an existing brand with NFTs worked last year when it partnered with the NBA for NBA Top Shots.
Canada-based Dapper Labs, which launched its CryptoKitties game in November 2017, is a leader in the booming NFT collectibles market. The company has come a long way since it first started out as a small team of developers. They have now raised $50 million from top venture capital firms and made a name for themselves. The 30-person firm is working on a fantasy soccer game that uses NFTs and raised $12 million in July from SoftBank for its future endeavors.
The company wants to give 300 million NFL fans a chance to own their favorite moments from the sport. NFT’s will be available for fans to buy and open, so they can collect their favorite hero players. Fans will also have a chance to show off their newest digital collection, and trade with other fans.
Just like the many other products from the company, fans can buy, showcase, sell, and trade any of their moments. This will all be done in a dedicated marketplace on Dapper Labs’ Flow protocol.
In other news, the company is focusing on a WNBA version of the Top Shots moments.
Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.
UPDATE (Sept. 29, 14:47 UTC): Dapper Labs announced its NFL deal Wednesday morning.
Sources told the publication that the deal makes Dapper Labs the NFL Players Association’s second-largest source of digital licensing revenue behind EA Sports’ “Madden” video game franchise.
Video content will be the central aspect of Dapper’s new project, just as it has been for the company’s prized basketball product, which has traded $780 million worth of collectibles so far in 2021.
Dapper Labs closed a $250 million funding round on Sept. 22 that valued the company at $7. 6 billion. It comes shortly after Sorare, soccer’s leading NFT shop, added $680 million to its war chest in a funding round that valued the company at $4. 3 billion.
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The National Football League (NFL), The National Football League Players Association (NFLPA) and Dapper Labs have announced a collaboration to create exclusive digital video highlight NFTs (non-fungible tokens) for NFL fans. OneTeam Partners facilitated the deal.
The digital collectibleswill give NFL fans the opportunity to collect and own NFTs featuring in-game moments from players week-to-week throughout the season, including current-day athletes and those from the past. Additionally, fans will get the chance to collect plays from NFL history.
“The irreplaceable nature of the NFT captures what is special about sports fandom,” says Steve Scebelo, president, NFL Players marketing and licensing arm of the NFLPA. “Our players are immensely excited for the NFLPA – in working with our enterprising partners at Dapper Labs and OneTeam – to make this significant push into the digital collectibles market. The unique greatness of NFL players will continue to fuel memorable moments both in history and in real-time during the season, which will only deepen the connections they have with their passionate fans
Fans will have the option to purchase and open NFT packs featuring NFL players, show off their digital NFT collections and trade moments with other fans. They can also buy, showcase, sell or trade any of their moments in a dedicated marketplace on Flow.
The exclusive NFT experience launches later this season and will give fans access to features, fan activations and community engagement.
“From the Hail Murray to the Minneapolis Miracle, magic happens in NFL stadiums,” says Roham Gharegozlou, chief executive officer, Dapper Labs. “As a league that continually raises the bar, we are proud that the NFL and NFLPA have chosen Dapper Labs to deliver for NFL fans worldwide the Moments they’ve been waiting for. We can’t wait to give the more than 300 million NFL fans the opportunity to own the game that matters to them and engage with the sport in a whole new way
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The all-new digital collectibles will give NFL fans the unique opportunity to collect and own NFTs featuring some of the greatest and the most talked about in-game Moments from leading players week-to-week throughout the season, including current-day superstars and legends of the game. Additionally, fans will get the chance to collect some of the greatest plays from NFL history.
«From the Hail Murray to the Minneapolis Miracle, magic happens in NFL stadiums. As a league that continually raises the bar, we are proud that the NFL and NFLPA have chosen Dapper Labs to deliver for NFL fans worldwide the Moments they’ve been waiting for. We can’t wait to give the more than 300 million NFL fans the opportunity to own the game that matters to them and engage with the sport in a whole new way,» said Roham Gharegozlou, CEO of Dapper Labs.
When the experience launches, NFL fans will find themselves immersed in a world that celebrates their love for the game. Fans will be empowered to purchase and open NFT packs featuring their favorite NFL heroes, show off their newfound digital NFT collections, and trade Moments with other fans. They will also have the ability to buy, showcase, sell, or trade any of their Moments in a dedicated marketplace on Flow.
«The irreplaceable nature of the NFT captures what is special about sports fandom. Our players are immensely excited for the NFLPA — in working with our enterprising partners at Dapper Labs and OneTeam — to make this significant push into the digital collectibles market,» said Steve Scebelo, President, NFL Players Inc. the marketing and licensing arm of the NFLPA. «The unique greatness of NFL players will continue to fuel memorable moments both in history and in real-time during the season, which will only deepen the connections they have with their passionate fans
OneTeam Partners, the group licensing partner of the NFLPA leading their digital media business, facilitated the new deal in collaboration with all parties.
- DraftKings is already NFL betting and fantasy partner
- NFTs will use name, image, and likeness of NFL players
- World Rugby invites interest from suppliers
US gambling giant DraftKings has reached an agreement with the National Football League Players Association (NFLPA) to create gamified non-fungible tokens (NFTs) based on active players.
There will be various tiers of NFTs, both in terms of variety and scarcity, and DraftKings eventually intends to integrate the tokens with its existing partnerships with the NFL for betting and daily fantasy.
The deal was facilitated by OneTeam Partners, the NFLPA’s group licensing partner.
“The future of fandom is unfolding in front of us, and few organisations beyond DraftKings are as equipped to capitalise on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web3,” said Beth Beiriger, senior vice president of product operations for DraftKings Marketplace.
“We will continuously adapt, innovate and seek progressive collaborators like the NFLPA and OneTeam to reach early adopters among fanbases and ultimately introduce these next-generation products to the masses
“The NFLPA strives to be at the forefront of innovative new products, and the emerging landscape of digital entertainment that creates excitement among players and fans,” added Sean Sansiveri, general counsel and head of business affairs at NFL Players Inc. , the marketing and licensing arm of the NFLPA.
“We look forward to integrating NFL players into DraftKings’ NFT experience to create authentic connections
Earlier this year, the NFL and NFLPA reached a deal to create an NFT marketplace similar to NBA Top Shot, with both organisations taking a stake in partner Dapper Labs.
The success of NFT initiatives in North America has attracted interest in the space from sports organisations around the world and rugby union’s global governing body is the latest to reveal its plans. World Rugby is seeking a supplier for collectibles, fan tokens, trading cards, and ‘unique ownership’ of Rugby World Cup moments. The final element of this proposal would appear to be a similar proposition to NBA Top Shot.
It is now inviting potential suppliers to get in touch, believing the global reach of World Rugby makes it an attractive proposition to partners.
“In line with our new strategic plan, we are looking to develop a deeper connection with the rugby family that stretches beyond our social and digital channels,” said World Rugby chief executive Alan Gilpin.
“We are really excited to be exploring new ways to provide fans with fun, immersive and unique opportunities to get even closer to the sport, including in the growth area of digital collectibles. We regularly reach out to our fanbase to get their views. We have engaged. We have listened and we are acting.
“Digital collectibles are the immediate future of sports fan engagement and are hugely successful across major US sports and growing in popularity on a global basis
In just a matter of months, the National Football League has gone from being one of the least crypto-curious sports leagues to paving the way for mainstream adoption.
The latest development is a partnership between the NFL Players Association (NFLPA) and online sports betting giant DraftKings, which announced the collaboration on Tuesday.
The deal will grant licensing for players’ name, image and likeness rights to DraftKings for use on its NFT Marketplace beginning at the start of the NFL’s 2022-23 season.
The format is similar to that of the European NFT platform Sorare, which announced plans to enter American sports markets earlier this year.
The NFL also collaborated with Ticketmaster in November to release a series of team-specific NFT collections, with plans of tying tickets purchased for select NFL games with collectibles throughout the remainder of the season.
The deal with DraftKings was facilitated by OneTeam Partners, which is the official media business partner of the NFLPA.
“Few organizations beyond DraftKings are as equipped to capitalize on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web 3,” said Beth Beiriger, senior vice president of product operations for DraftKings Marketplace. “We will continuously adapt, innovate and seek progressive collaborators like the NFLPA and OneTeam to reach early adopters among fan bases and ultimately introduce these next-generation products to the masses
While similar fantasy sports projects have faced regulatory concerns regarding gambling laws, a representative from DraftKings told CoinDesk it has no worries that the company can operate within the rules to launch its platform across select states in the U.
Вкратце
- NBA лидирует на рынке NFT с Top Shot.
- Но в то время как многие отдельные игроки NFL запустили криптовалютные коллекционные предметы, NFL еще предстоит сделать свою собственную большую игру NFT.
- Игроки и аналитики считают, что это лишь вопрос времени.
Цифровые предметы коллекционирования продаются как не заменимые токены (NFT) резко выросли в цене и спросе в 2021 году, и только в первом квартале объем транзакций превысил 1. 5 миллиарда долларов, согласно последним данным DappRadar. В то время как цифровые художники, такие как Бипл, возможно, предоставили одни из самых ярких моментов в космосе, мир спорта лидирует.
Один проект привел к резкому росту как долларовой стоимости, так и общей видимости: Dapper Labs ‘ НБА Top Shot, который позволяет фанатам собирать и продавать настоящие видеоролики НБА. Пространство NFT процветает, и NBA стала первой спортивной лигой, которая извлекла из этого выгоду. Но где же НФЛ, самая прибыльная спортивная лига в мире с ее огромной и неистовой фан-базой?
НБА Top Shot запущен в продажу в октябре 2020 г. , но резко выросла после начала года, недавно отметив общий объем торгов, превышающий 500 миллионов долларов на сегодняшний день, и повлияла на оценку Dapper. до $ 2. 6 млрд. (с по слухам, рост до 7. 5 миллиардов долларов входящий).
Каждый момент Top Shot маркируется на Блокчейн потока и присвоил ему степень редкости и номер издания, подтверждающие его редкость и способствующие росту спроса. В то время как рандомизированные цифровые наборы NBA Top Shot продаются всего за 9 долларов (и до 999 долларов), отдельные моменты внутри могут быть значительно более ценными: один момент данка Леброна Джеймса продан за 387,600 XNUMX долларов в середине апреля, и несколько других аналогичным образом преодолели шестизначную отметку.
? СЕЙЧАС ФИНАЛ: новый рекорд топ-шота?
$ 387,600 XNUMX — это самая крупная распродажа Top Shot
Момент: # 3/59 данк данк Леброну Джеймсу Кобе, издание From The Top
Top Shot также помогла внедрить NFT в массовый сегмент, обеспечив новый поток доходов для спортивных лиг, команд и игроков в условиях пандемии. В марте, Фронт-офис Спорт сообщил, что «НФЛ, НХЛ и MLB вели переговоры с Dapper Labs и другими в пространстве NFT», чтобы создать свою собственную платформу для коллекционирования. Кэти Тедман из Dapper Labs, глава отдела маркетинга и партнерства, подтвердила публикации, что они «разговаривали со многими другими крупными лигами».
Даппер подтвердил, что WNBA примет участие в акции Top Shot в конце этого года, а также имеет сделку с Ultimate Fighting Championship (UFC) с февраля 2020 года, который еще не принес плодов. Возможно, Major League Baseball слишком рано пришла к буму NFT с запуском в 2018 году MLB Crypto Baseball (позже переименованного в MLB Champions), игры на основе блокчейна с цифровыми коллекционными предметами, которые не прижились. Этот проект был прекращен, хотя Topps просто выпустила свой первый набор карт MLB на блокчейне WAX. Между тем, гоночные лиги любят Формула 1 и MotoGP имеют свои собственные крипто-игры, основанные на коллекционировании.
Legits are an interactive NFT that incorporate stunning 3D designs and are optimized for a mobile experience. Beyond the collectible nature of Legits, these new NFTs also offer an added layer of gamification through collections, location-based minting events, burn/merge mechanics, and unique interactions with brands and personas which include virtual autograph signing events. Additionally, Legits can also exist inside Upland homes and apartments as either inanimate or interactive 3D objects.
If you’ve downloaded and are ready to play Upland, read our Getting Started Guide to learn about basic game mechanics. For broader advice on game strategy, we encourage you to visit Upland. academy for tips and tricks on how to succeed in Upland. Discover our network of broadcasters who make content about how to play the game. Above all, we have a community full of awesome, friendly Uplanders who love helping new players succeed: join them on our Discord and don’t be shy about asking any questions you may have!
Essentials are branded 3D NFTs that are not limited by quantity but by time and seasons. For example, a set of Essentials may only be available for a 2021 season. In essence, Essentials are more common NFTs that can be used to complete Legit Collections or combined to generate rarer, more exclusive NFTs like Replicas.
Mementos are rare, unique Legits (usually 1-of-1) that commemorate real-world events related to the brand or persona. These NFTs are typically integrated with unique data such as a players’ stats for a particular game. Players will be able to register to secure Mementos prior to a game’s start. After the game, the Memento will be minted alongside the player’s stats for that game. If the player has a standout performance that day, it’s possible for the Memento to «catch fire,» increasing its visual uniqueness and rarity.
Replicas are NFTs that can be replicated by merging (or «burning») Legit Essentials. Replicas of mementos are essentially copies of mementos and are generally less valuable than the original memento.
PALO ALTO, CA and WASHINGTON D. – January 25, 2022 – Upland, a thriving metaverse economy and gaming ecosystem, the NFL Players Association (NFLPA) and OneTeam Partners have jointly announced a new deal to trailblaze the future of fan engagements and extend the real-life identities of 2,000+ active NFL players into the expanding Upland NFT metaverse.
“NFLPA Legits are not just next-generation collectible NFTs, but also offer fans a gamified way to engage with their favorite players,” said Idan Zuckerman, Co-Founder of Upland. “Fans can now play and compete to mint one-of-a-kind, official Player NFTs prior to actual football games, and then go root for their players and see how their performance will affect the final NFT that they scored!”
“The metaverse represents the powerful convergence of gaming, NFTs, athlete influencers and a highly engaged community, NFL Players are delivering unparalleled authenticity through Upland’s must-have NFTs,” said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc. the marketing and licensing arm of the NFLPA.
OneTeam Partners, the group licensing partner of the NFLPA leading their digital media business, facilitated the deal. “The Upland team has built a truly compelling value proposition with their version of the real-world metaverse,” said Joshua Valensi, Vice President, Product Development (Games) at OneTeam. “It provides fans with new and unique kinds of engagement experiences around collectible NFTs and virtual locations
Upland is available to download for free on iOS, Android and the Web, and can be played from anywhere in the world. Upland Legits soon will exist inside Upland virtual homes and apartments as either inanimate or interactive 3D objects.
ABOUT ONETEAM PARTNERS
Formed in November 2019, OneTeam Partners is a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird Capital Partners. OneTeam helps athletes maximize the value of their name, image and likeness rights by transforming the way in which athletes interact with businesses across four verticals: licensing, marketing, content and investing. OneTeam represents a range of commercial business interests on behalf of the NFLPA, MLBPA, Major League Soccer PA, U. Women’s National Team PA, WNBPA, and U. Rugby PA.
ABOUT THE NFL PLAYERS ASSOCIATIONThe National Football League Players Association (“NFLPA”) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement (“CBA”) with the NFL. The current CBA will govern the sport through the 2030 NFL season.
Innovative digital experience spanning the NFL, all 32 clubs and players will empower fans to purchase, trade, and own NFTs featuring some of the most exciting and favorite in-game plays
The NFL, the NFLPA and Dapper Labs announce new NFT deal to create exclusive digital video highlights (CNW Group/Dapper Labs, Inc
About the NFL Players AssociationThe National Football League Players Association («NFLPA») is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement («CBA») with the NFL. The current CBA will govern the sport through the 2030 NFL season.
About OneTeam PartnersFormed in November 2019, OneTeam Partners is a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird Capital Partners. OneTeam helps athletes maximize the value of their name, image and likeness rights by transforming the way in which athletes interact with businesses across four verticals: licensing, marketing, content and investing. OneTeam represents a range of commercial business interests on behalf of the NFLPA, MLBPA, Major League Soccer PA, U. Women’s National Team PA, WNBPA, and U. Rugby PA.
SOURCE Dapper Labs, Inc.
Ahead of the NFL Rivals game launch, 32 limited-quantity collections of unique generative 3D NFL franchise-themed NFTs will be released in a series of drops called «Rarity League. » This officially licensed collection will provide owners access to special events, in-game rewards and other unique features.
«Partnering with the NFL to drive new fan and player engagement through fresh game design and the benefits of Web3 is an exciting moment for us,» said Jamie Jackson, Chief Creative Officer, Mythical Games. «NFTs with utility can add value to players in-game, and we can’t wait to bring these concepts to NFL Rivals to evolve the team management genre by adding the advantages of play-and-own games, offering the community new ways to engage with their favorite teams and players both in and outside this virtual world
About Mythical Games
Led by gaming industry veterans, the team specializes in building games around player-owned economies and has helped develop major franchises including Call of Duty, World of Warcraft, Guitar Hero, DJ Hero, Marvel Strike Force and Skylanders.
About the NFLPA
The National Football League Players Association («NFLPA») is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement («CBA») with the NFL. The current CBA will govern the sport through the 2030 NFL season.
About NFL Players Inc.
A licensing, marketing, and multimedia powerhouse, OneTeam launched as a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), and RedBird Capital Partners to maximize the collective value of athletes’ rights across group licensing, marketing, media and investing. OneTeam represents a range of commercial business interests on behalf of the athletes of the NFLPA, MLBPA, MLSPA, U. Women’s National Team PA, WNBPA, U. Rugby PA and League of Legends Championship Series PA. OneTeam also has several collegiate partnerships that include Altius Sports Partners, INFLCR and Opendorse. OneTeam Partners, facilitated the NFL Rivals deal in collaboration with all parties.
А как насчет НФЛ?
Где во всем этом находится Национальная футбольная лига? НФЛ — самая прибыльная спортивная лига в мире, оценивается в $ 16 млрд. в доходах до пандемии в 2019 году по сравнению с 8. 76 миллиарда долларов для НБА для сезона 2018-19.
В мартовской групповой дискуссии Тедман сказал, что партнерство с Dapper Labs, чей плодотворный опыт NFT в CryptoKitties чуть не разбил блокчейн Ethereum- был «риском» для НБА, когда они заговорили пару лет назад. НБА, которую назвали «лигой самых технически подкованных». Fast Company в 2018 году рискнул использовать NFT до повального увлечения и был щедро вознагражден. Готова ли НФЛ совершить такой же скачок сейчас, когда НФТ являются проверенным товаром?
Игроки не ждут
Тем временем игроки NFL быстро заполнили пустоту своими собственными личными коллекциями NFT. Тайт-энд Tampa Bay Buccaneers Роб Гронковски, четырехкратный чемпион Суперкубка и, возможно, один из самых популярных игроков лиги, был одним из первых, кто выбыл из ворот в начале марта. Он в конечном итоге продано более 1. 6 миллионов долларов Он достоин цифровых торговых карт, и вскоре после этого защитник Канзас-Сити Патрик Махоумс продано более 3. 7 миллионов долларов стоит крипто-арт, основанный на нем самом.
Бывший тайт-энд НФЛ Вернон Дэвис был одним из первых вышедших на пенсию игроков, которые предложить свой собственный набор предметов коллекционирования NFT, включая цифровые карты и 3D-рендеры оборудования и себя как фигурку. Дэвис, который начал сниматься и продюсировать фильмы после ухода из лиги, сказал: Decrypt в марте, он также считает, что НФЛ намерена сделать шаг в лиге, похожий на NBA Top Shot, на NFT.
«Определенно, я думаю, они готовы. У них большой бренд, у них отличная репутация », — сказал Дэвис. «Яблоки не падают слишком далеко от дерева. Если они увидят, что НБА делает это и добивается успеха, я думаю, они определенно захотят этим заняться ».
Некоторые из самых популярных игроков NFL, как прошлых, так и настоящих (недавних), вступили в драку NFT всего за последние несколько недель. Пейтон и Эли Мэннинг, бывшие квотербэки (и братья), выигравшие Суперкубок, недавно запустила коллекцию художественных работ NFT на MakersPlace, а часть выручки идет на благотворительность. Тем временем защитник Buccaneers Том Брэди — семикратный чемпион Суперкубка — будет запустить полнофункциональную спортивную платформу NFT называется Autograph вместе с руководителями Apple, Spotify, DraftKings и других.
Нападающий «Питтсбург Стилерс» Кассиус Марш — еще один игрок, входящий в пространство NFT, открывая двери для других спортсменов. Предприниматель Marsh и AI Кеннет Куо объявил о своей собственной платформе и креативном агентстве под названием OWNR, о чем Куо сказал Decrypt предлагает спортсменам возможности «NFT как услуга». Марш станет первым спортсменом, который запустит свою коллекцию через платформу, но соучредители говорят, что скоро будут объявлены другие.
Для Марша отмеченный Magic: The Gathering Для энтузиаста и владельца карточного магазина использование цифровых предметов коллекционирования было одновременно расширением его интересов и возможностью помочь игрокам извлечь выгоду из собственной популярности. Он считает, что НФЛ в какой-то момент совершит скачок в NFT, но что криптовалютные коллекционные предметы также представляют индивидуальную ценность для спортсменов.
«Как профессиональный спортсмен, ваше подобие используется по-разному, в большинстве случаев не для вас самих. НФЛ постоянно использует мой имидж », — продолжил он. «Благодаря NFT вы можете использовать свой имидж, чтобы зарабатывать деньги для себя и делать что-то так, как вы хотите. Я определенно чувствую, что пространство NFT дает спортсменам финансовое преимущество и возможность ».
Хотя Марш уверен, что НФЛ в какой-то момент исследует пространство NFT, он не хотел спекулировать. слишком многое о планах лиги: «Я позволю НФЛ решить это для себя», — сказал он. «Если я чему-то научился за семь лет пребывания в НФЛ, так это тому, чтобы никогда ничего не предполагать и просто позволять им заниматься своим делом. Я ничего не предполагаю о НФЛ ».
Упущенная возможность?
Может ли рост числа NFT отдельных игроков НФЛ в конечном итоге украсть рынок для потенциальной платформы цифровых коллекционных предметов для всей лиги? Это то, во что верит Тейлор Рэпп. Рэпп запустил свои собственные предметы коллекционирования NFT в начале апреля, вырученные средства направляются на благотворительные цели, направленные на то, чтобы остановить недавний всплеск расистских нападений на жителей Азии.
Рапп видит большой потенциал для коллекций NFT, управляемых игроками, описывая их Decrypt как «будущее спортивных коллекционных карточек» и «как акция для каждого игрока», потенциально повышающаяся вместе с собственной ценностью игрока благодаря мастерству и / или известности на поле или за его пределами. Он ожидает, что в NFT-пространство появится волна игроков, прежде чем лига получит шанс действовать.
«Я не думаю, что НФЛ дойдет до того момента, когда они запустят коллекцию для всей лиги, такую как NBA Top Shot», — сказал он. «Я просто думаю, что игроки индивидуально добьются успеха первыми со своими командами и агентствами. Я думаю, что это как раз такое новое пространство и рынок, что игроки и их агентства просто попытаются в спешке выйти на рынок, чтобы попытаться не упустить ».
Дорфман, специалист по спортивному маркетингу, не согласен. Во всяком случае, он предполагает, что явный и растущий интерес игроков и их фанатов к использованию возможности NFT только ускорит выход лиги на рынок. NFL, возможно, упустила шанс стать одним из первопроходцев в области спортивных NFT, но с ее огромной популярностью и охватом официальная платформа NFL NFT может оказать большое влияние, независимо от того, когда она будет запущена.
«Отдельные игроки, участвующие в NFT, могут только вдохновить НФЛ как можно быстрее двигаться к разработке своей собственной программы для всей лиги», — сказал Дорфман, добавив: «Появление в NFL общерегиональной программы для лиги — лишь вопрос времени. план на месте. Рынок слишком горячий и слишком ценный, чтобы они могли его упустить ».
The NFLPA View
Poker pro, David Lowenfels, said he has always felt that the sports gaming market was underserved. He believes in the power of athletes to bring new monetization to sports, and he’s been doing some impactful work on their behalf. In particular, he helped set up a partnership between Dapper Labs and top-tier NBA player, Joel Embiid.
The NFL and NFLPA have both been betting on new platforms, like Dapper Labs and Nifty Games, which is a new mobile gaming company. At the moment, Nifty Games is in the process of making a new NFL Clash multiplayer mobile game.
Lowenfels said, “There are experiences that are more casual and there are experiences that are a little bit more mass market. With NFTs, we can take these collectible moments and put them in the audience’s hands in a way that is a lot of fun
Lowenfels added that they were excited about new features that the NBA is bringing to Top Shot, and they want to do even more with the NFL product. He seemed delighted with everything, adding that he thinks there’s a lot of exciting possibilities for the NFL.
On Sundays during the season, players can be sure that there will be a game of flag football. The team is planning to take advantage of this and make it a topic of conversation for weeks to come.
NFTs have blown up over the past few months and we definitely hope that this deal will bring in a lot of profits and investments.
NATIONAL FOOTBALL LEAGUE, NFLPA AND MYTHICAL TEAM UP FOR UPCOMING NFL PLAY-AND-OWN NFT VIDEO GAME
Corporate Communications
2021
Regular
English
Exclusive NFL NFT Pre-Sale to Take Place Before Game Launch
«Partnering with the NFL to drive new fan and player engagement through fresh game design and the benefits of Web3 is an exciting moment for us,» said Jamie Jackson, Chief Creative Officer, Mythical Games. «NFTs with utility can add value to players in-game, and we can’t wait to bring these concepts to NFL Rivals to evolve the team management genre by adding the advantages of play-and-own games, offering the community new ways to engage with their favorite teams and players both in and outside this virtual world
A licensing, marketing, and multimedia powerhouse, OneTeam launched as a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), and RedBird Capital Partners to maximize the collective value of athletes’ rights across group licensing, marketing, media and investing. OneTeam represents a range of commercial business interests on behalf of the athletes of the NFLPA, MLBPA, MLSPA, U. Women’s National Team PA, WNBPA, U. Rugby PA and League of Legends Championship Series PA. OneTeam also has several collegiate partnerships that include Altius Sports Partners, INFLCR and Opendorse. OneTeam Partners, facilitated the NFL Rivals deal in collaboration with all parties.
Contacts for press:
Liana Bailey, National Football League
Neil Wood, Mythical Games
David Cooper, OneTeam / NFLPA