Время чтения: < 1 минутыМодный журнал Vogue Singapore выпустил коллекцию NFT на OpenSea. Коллекция состоит из десяти NFT на тему искусства, моды и красоты. Токены Triumphant Awakening и The RenaiXance Rising изображают анимационные обложки Vogue Singapore.
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Since then, a growing number of brands have introduced a wide variety of NFT projects, including Louis Vuitton, Burberry, Nars, Levi’s, Clinique, Dolce & Gabbana, Gap and Adidas. Balmain has released at least four NFT projects and counting. Data collected for the Vogue Business Index shows that 17 per cent of brands in the Index had worked with NFTs as of Winter 2021. Already, strategies have matured from art projects and digital collectibles to tokens that grant special perks through elaborate partnerships and structures. “It’s going to take time to find the right utility for NFTs, but brands need to start now,” Cathy Hackl, CEO of the Futures Intelligence Group, recently told Vogue Business.
The Singapore edition of Vogue magazine plans to release an NFT series this fall to broaden community engagement.
Fashion magazine Vogue steps into the NFT arena with its Singapore edition by releasing a series of NFTs as “mystery boxes”. The series launches on the Binance NFT as a feature of the magazine’s September issue released in Singapore.
Michael von Schlippe, the president of Media Publishers, the publisher of Vogue, commented on the development. “We are excited to launch the first series of Vogue Singapore mystery boxes on Binance,” he said. “This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands
The NFT mystery boxes contain artwork which captures the sunrise in 10 major international cities. Along with that, a Vogue astronaut will be seen exploring the featured cities. The available cities include Hong Kong, London, Milan, New York, Paris, Rio de Janeiro, Seoul, Shanghai, Sydney and Tokyo.
For serious collectors who collect all 10 cities, a secret link will be provided for the opportunity to snatch up the 11th limited edition box. This secret box contains the Singapore sunrise NFT. Binance Smart Chain-powered RARA marketplace hosts the 11th mystery box.
Согласно заявлению издания, коллекция Vogue Singapore NFT создана в сотрудничестве с несколькими авторами цифровых работ и включает две обложки сентября: «Возрождение RenaiXance» и «Триумфальный пробуждение». Также в коллекцию входят восемь цифровых произведений из мира моды, красоты и искусства.
Ограниченная коллекция NFT вдохновлена сентябрьской темой «Новое начало» и доступна для аукционных торгов на OpenSea с 10 по 13 ноября 2021 года. Стартовая цена лота – 1 ETH. В комментариях к выпуску коллекции Vogue Singapore NFT говорится: «искусство – это синоним NFT».
Пока использование NFT модными домами и изданиями только зарождается, а коллекционные токены чаще используются в качестве инструментов самопиара и объектов современного искусства. Vogue Singapore NFT обращает внимание модных брендов на возможности цифровой трансформации в мире высокой моды и искусства.
В октябре итальянский бренд Dolce&Gabbana успешно завершил свой первый в истории аукцион коллекционных предметов Collezione Genesi NFT на торговой площадке UNXD. Кроме того, в апреле бум невзаимозаменяемых токенов побудил популярный бренд Gucci выпустить свои NFT.
On November 10, 2021, Vogue Singapore, a team dedicated to fashion, beauty, and “stories that matter,” is launching a non-fungible token (NFT) drop on the marketplace OpenSea. The drop will be the fashion and lifestyle magazine’s first NFT collection featuring digital-only Vogue covers crafted by NFT artists and will last for a week, till November 17. The price of each NFT is 1 ETH.
The fashion company Vogue Singapore announced the launch of Vogue’s first NFT collection hosted on Opensea on November 10. The drop features “two digital-only cover NFTs created in collaboration with local and international digital designers,” Vogue Singapore’s team details. One of the Vogue Singapore NFT covers was crafted by the metaverse artist and Nike 3D designer, Chad Knight, alongside Jamela Law and Lionel Wong of Singapore-based design firm, Baëlf Design. The animated cover created by Knight, Law, and Wong is called “Triumphant Awakening
The second digital Vogue cover is called “The Renaixance Rising,” and the cover was made to be a programmable NFT. NFT artists The Fabricant and Shavonne Wong created the “The Renaixance Rising” piece, and the art’s lighting changes depending on the time of day it is viewed. Furthermore, Vogue is also launching two “beauty NFTs” designed by Korean make-up maestro Dain Yoon and with the Singaporean-Italian studio Lanzavecchia + Wai.
The concept of inclusivity, diversity, and individuality is all going to blend together as Vogue Singapore is set to launch the ‘Every Body’ NFT collection in collaboration with curatorial collective, The MetaArt Club.
The whole 28 editions of Vogue got together in March for the ‘Every Body’ campaign for Vogue Values. Vogue Singapore’s view of this campaign is the Every Body NFT collection.
The Every Body NFT collection will be available on OpenSea from May 5th, 8 pm SGT to May 10th, 10 am SGT. The whitelist event for the NFTs is already over.
KeiKen, CryptoZR (Liu Jiaying), Owo Aniete, Suzy Q, and Wu Ziyang are the artists behind the project. Each artist developed two pieces based on the theme ‘Every Body’.
Each NFT will be available in 50 different editions, with prices ranging from 0. 11 ETH to 0. 26 ETH.
This Every Body NFT collection challenges ethnic, racial, and gender prejudices in fashion and metaverse. Each of the five artists interpreted the theme in their own style.
Because of its unique and active approach to NFT art, Vogue Singapore teamed up with The MetaArt Club for this project. TMAC serves as a link between art curation and art collecting and it features a total of 9,888 NFTs created by 35 digital artists.
Norman Tan, Editor in Chief of Vogue Singapore, stated “For Vogue Singapore, that includes spotlighting fashion’s role in Web 3. 0 and what representation of ‘Every Body’ looks like in the metaverse through the lens of digital creatives”.
Lately, there have been many projects coming out of the fashion world trying to get creative with NFT artworks. Last month, French luxury fashion house Louis Vuitton dropped PFP NFT rewards in its stand-alone mobile application game ‘Louis: The Game’.
Vogue Singapore недавно поделился подробностями о своей новой коллекции NFT, которая получила название “Every Body”, и направлена на празднование человеческого тела во всех его бесконечных формах и размерах.
Сингапурское подразделение самого крупного модного издания объединилось с MetaArt – вместе они отправляются в путешествие, чтобы открыть для себя тонкости человеческой идентичности в паре с такой изменчивой концепцией, как метавселенная. По их словам, обе стороны в результате исследуют, что значит, когда понятие политики тела остается полностью на волю воображения.
В общей сложности 10 отдельных NFT поступят в продажу на торговую платформу OpenSea 5 мая в 20:00 (по сингапурскому времени), каждый будет выпущен тиражом всего в 50 единиц по цене от 0,11 до 0,26 ETH ($330 – $782). Сингапурский Vogue также выбрал пять художников для участия в проекте. В результате, известные творцы Keiken, SuzyQ, Wu Ziyang, CryptoZR и Owo Aniete предоставили свои таланты для коллекции “Every Body”. Совместными усилиями они создали целый ряд произведений искусства, видеоклипов и игровых аватаров для поддержки проекта.
“Метавселенная позволяет нам трансформировать наши тела, выходя за рамки того, что возможно в физическом мире. Мы можем занимать тела – как человеческие, так и нечеловеческие – и создавать свою собственную реальность”, – Keiken.
Для сингапурского Vogue это не первая коллекция NFT. В прошлом году на волне популяризации направления, редакция создала коллекцию обложек, которая получила название “New Beginnings”. Коллекция также была выставлена на аукцион OpenSea со стартовой ценой 1 ETH, и получила короткую заметку от редакции – “искусство – синоним NFT”
Vogue Singapore, дочерняя компания международного журнала о стиле жизни Vogue, вступает в мир нефинансовых токенов (NFT) с выдача двух обложек, доступных в виде цифровых коллекционных предметов.
Запущенные NFT доступны в виде двух виртуальных обложек, созданных модельерами и являющихся частью глобальной темы «Новых начинаний» на сентябрь. Они выставлены на продажу как единичные токены, созданные в сотрудничестве с двумя командами местных и международных цифровых художников.
Vogue отметил, что один из способов «рассмотреть новые начинания — это изучить пересечение моды и технологий и рост NFT как нового рынка для цифровых дизайнеров и создателей».
Согласно журналу, первая статья о NFT в сентябрьском номере от цифрового дома моды The Fabricant называется «The RenaiXance Rising». Работа была создана совместно с сингапурской художницей Шавонн Вонг. Это программируемое произведение искусства NFT, способное изменять свою позицию и освещение в соответствии с местным временем Сингапура. Он уже продается в газетных киосках.
Второй NFT получил название «Триумфальное пробуждение» 3D-художника Чада Найта и был разработан сингапурской дизайн-студией Baëlf Design. Сотрудничающая студия имеет известную родословную и ранее «создала фрактальный головной убор, сгенерированный ИИ».
Vogue — один из последних брендов или компаний, вступивших в иммерсивный мир метавселенной NFT. Помимо помощи в регистрации владения цифровыми активами в блокчейне, это ответвление технологии блокчейн постепенно набирает обороты в сценариях использования, поскольку бренды теперь все больше связываются со своей аудиторией. Все больше международных брендов на различных рынках, от Marvel Studios до Nike, используют NFT и стремятся воссоздать опыт новых клиентов.
Благодаря стремительному росту продаж криптоискусства, обложки Vogue Singapore NFT могут выйти на готовый рынок, что свидетельствует о том, что NFT становятся все более популярными среди коллекционеров.
Источник изображения: Shutterstock
Этой осенью сингапурское издание журнала Vogue планирует выпустить серию статей о NFT, чтобы расширить участие сообщества. Модный журнал Vogue выходит на арену NFT со своим сингапурским изданием, выпуская серию NFT в виде «таинственных коробок». Серия запускается на Binance NFT в рамках сентябрьского номера журнала, выпущенного в Сингапуре. Майкл фон Шлиппе, президент Media Publishers, издателя Vogue, прокомментировал разработку. «Мы очень рады запустить первую серию таинственных коробок Vogue Singapore на Binance», — сказал он. «Это шаг к долгосрочной стратегии по объединению криптовалютного и игрового сообществ с цифровыми инвесторами, любопытными технически подкованными потребителями и люксовыми брендами». Загадочные коробки NFT содержат произведения искусства, запечатлевшие восход солнца в 10 крупных городах мира. Наряду с этим, космонавт Vogue будет изучать указанные города. Доступные города включают Гонконг, Лондон, Милан, Нью-Йорк, Париж, Рио-де-Жанейро, Сеул, Шанхай, Сидней и Токио. Для серьезных коллекционеров, собравших все 10 городов, будет предоставлена секретная ссылка для возможности вырвать 11-ю коробку ограниченного выпуска. Этот секретный ящик содержит NFT сингапурского восхода солнца. На торговой площадке RARA на базе Binance Smart Chain находится 11-я загадочная коробка. Vogue Singapore — последний крупный бренд в индустрии красоты и моды, который увлекся увлечением NFT. В прошлом месяце два самых знаковых бренда отрасли нашли способы включить NFT в свою продуктовую стратегию. Макияж NARS объединился с тремя художниками, чтобы создать серию произведений искусства NFT, основанную на их знаменитой линии «Оргазм». Этим летом знаменитые дизайнеры Dolce & Gabbana также отказались от NFT. В их коллекции соединились цифровая мода и история Венеции. Для Vogue Singapore это новое направление цифровой продукции — попытка привлечь внимание более широкого сообщества. Фон Шлиппе хочет, чтобы это стало началом Vogue и криптовалюты. «Таинственные коробки будут служить непрерывным процессом для вовлечения криптосообщества и позволят им взаимодействовать с Vogue в новом формате». Новые загадочные коробки — результат сотрудничества с Brytehall, премиальной платформой NFT. Brytehall запускается в сентябре. Неудивительно, что это объявление прозвучало из Сингапура, поскольку город продолжает оставаться раем для инвесторов и энтузиастов, настроенных на криптовалюту. Юридическое предупреждениеВся информация, содержащаяся на нашем веб-сайте, публикуется добросовестно и только для общих информационных целей. Любые действия, которые читатель предпринимает в отношении информации, размещенной на нашем веб-сайте, совершаются исключительно на свой страх и риск.
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Компания Yuga Labs в эти выходные наконец провела долгожданную продажу Otherside, в сети Ethereum, которая прошла не без новых рекордов и шокирующих цен за газ. Менее чем за 24 часа Yuga Labs выручила более 561 миллион долларов только от продажи NFT Otherdeed в Otherside. Каждый NFT Otherdeed должен стать “ключом к получению земли в Otherside”, предстоящей игре Yuga Labs.
Всего было представлено 55 000 NFT по 305 APE за штуку, что означает, что каждый Otherdeed стоил около $5 800, учитывая цену Apecoin (около $19) на момент минта. Таким образом, Yuga Labs заработала более $318,7 млн только за счет этого минта. По данным CryptoSlam, общий объем вторичных торгов Otherdeed уже превысил $242 млн. Из них более 190 миллионов долларов пришлось на OpenSea.
Из-за большого количества токенов, а также ажиотажа вокруг проекта, минт Otherdeed незамедлительно вызвал огромные цены за газ в сети Ethereum. Помимо этого, блокчейн-проводник Etherscan во время минта также обвалился.
Подобные ситуации с ценами за газ в сети Ethereum возникают, когда внезапное увеличение спроса на быстрые транзакции засоряет сеть, в результате чего комиссии резко возрастают, поскольку пользователи пытаются успеть скупить токены. Таким образом были зафиксированы газовые сборы размером в тысячи долларов за транзакцию. В то время как некоторые смогли провести свои транзакции в течение нескольких часов за пару сотен долларов, другие сообщили, что заплатили за одну транзакцию до 4 000 долларов.
На момент написания статьи на другие транзакции было потрачено более 64 000 ETH в виде платы за газ, что составляет почти 180 миллионов долларов. Некоторые отмечают, что сборы не должны были быть такими плохими, если бы Yuga Labs реализовала несколько оптимизаций бэкенда.
Уилл Паппер, соучредитель SyndicateDAO, написал вчера вечером, что смарт-контракт Otherdeed имеет “почти нулевую оптимизацию газа”. Он утверждал, что всего лишь “изменение нескольких слов позволило бы сэкономить $80M+” на комиссиях. Тем не менее те, у кого есть NFT BAYC или NFT Mutant Ape Yacht Club, смогут получить NFT Otherdeed в течение трех недель, что позволит владельцам избежать высокой платы за газ.
Yuga Labs пообещала, что вернет деньги тем, чьи транзакции не удались. Прошедший минт был раскритикован многими влиятельными лицами сообщества NFT.
В то время как Yuga Labs противостояла высокому спросу во время продажи и его последствий, были и те, кто решил воспользоваться ситуацией и разместить фишинговые ссылки на проект Otherside. Мошенники разместили, по крайней мере, несколько фишинговых ссылок, и многие пользователи потеряли свои ApeCoins.
Пользователи, подключившие свои кошельки Metamask, потеряли в общей сложности 6,2 миллионов долларов. По данным уже известного криптоэнтузиаста zachxbt, занимающегося разоблачением мошшенических схем в пространстве NFT, один из трех мошеннических аккаунтов украл NFT на сумму $1,03 млн (369 ETH), включая 4 MAYC, 1 BAYC и более 30 участков земли The Sandbox NFT. Все эти средства были получены от нескольких пользователей, ставших жертвами фишинговой аферы прямо в день минта Otherside. Два других аккаунта украли 4 BAYC, 9 Azukis, 2 MAYC, 2 WOW и многое другое.
В свою очередь мошенники пытались заблокировать разоблачивший их аккаунт zachxbt в Твиттере.
Тем не менее, мошенники успели вывести средства в Tornado Cash. На самом деле, по мере роста популярности NFT, все больше мошенников будут использовать в своих интересах энтузиастов NFT по всему миру.
Fashion magazines are jumping on the NFT opportunity, giving non-fungible tokens the sign-off from the industry’s glossies. Already trending among luxury brands in games and via augmented reality, NFTs offer a potential revenue stream for magazines, while the positioning gives readers a chance to evaluate exclusive, digital items of value.
Today, Vogue Singapore unveils its first September issue — the most important issue of the year for fashion magazines — featuring 15 commissioned NFTs for sale, including a “flame” dress designed by Balmain creative director Olivier Rousteing (pictured at top). In addition to receiving the 3D rendering and animation of the dress, with an an image of the dress virtually fitted on an image of them, the winning bidder receives Rousteing’s sketches of the dress, and the ability to port the dress into the fashion gaming app Altava (formerly Unmateriality). Additional original NFTs created for the issue include a cover design featuring a dress by The Fabricant, which in 2019 created the first NFT dress ever sold; a cover featuring an AI-generated headdress; surreal beauty looks and an eternal flowering vase, accessed through a virtual open-air gallery.
Vogue Singapore’s September 2021 print cover is a QR code (center), which, when scanned, reveals two animated digital covers based on Vogue’s global September theme of “new beginnings». Each will be auctioned as individual NFTs.
Also this month, Vogue Arabia publisher Nervora will introduce a Dolce & Gabbana NFT collection on luxury NFT marketplace, Unxd, to coincide with the brand’s Venice couture show. While this specific project is not linked to the Vogue brand, there are future NFT projects for the publication in the works. “The best way to describe the role that Vogue and powerful media plays in the world, is as cultural creation and curation,” says Shashi Menon, founder of Unxd and founder and CEO of Nervora. “The opportunity around NFTs is an extension of that. It’s a new canvas for storytelling and culture creation and consumer experience, which happens to be enabled by tech
NFT and fashion magazine tie-ups can help translate the value of non-fungible tokens for the fashion crowd as well as give print media a new angle of relevance. Fashion NFT marketplace Neuno, set to launch in October, says that it is in talks with at least four publications to digitise magazine covers. “We wanted it to be palatable to people who read Vogue or shop Net-a-Porter,” says Duncan Woods, creative director at Neuno.
Fashion magazine publishers also have a unique perspective on what luxury brands, and their customers, respond to, giving them an advantage compared to tech companies who try to appeal to fashion, Menon says. Outside of fashion, this is already being tested by other media titles. Fortune recently auctioned off some limited NFT covers and raised $1. 3 million, while Time’s NFT covers sold at auction for $435,000 in March. In May, Cybr Magazine released an entire NFT magazine for the equivalent of $150, which included holograms, animated ads and try-on digital fashion. “Magazines have been struggling for a long time. The magazines are really excited about the opportunity for a new revenue stream,” says Woods. One long-standing British magazine, he says, is considering selling some of its best covers as a collection, in addition to potentially creating new content such as a film that corresponds with content or an alternate NFT cover. Another approach he is seeing includes buying an NFT to receive the physical magazine.
“We need to live on, and there’s a cultural conversation that we have to own,” says Bettina von Schlippe, publisher of Vogue Singapore. “Vogue has done this throughout history. It’s never been irrelevant to what is happening in society, and was always a representation of what was happening. It’s just part of the responsibility that we have as media to give guidance, to educate, to inform and to entertain people
From left to right: ‘The RenaiXance Rising’ by The Fabricant and Shavonne Wong; Olivier Rousteing’s sketches of the ‘Flame Dress’ (Image: Vogue Singapore)
Luxury fashion magazine Vogue Singapore’s September issue features a special print cover — a QR code that acts as a gateway to an interactive fashion metaverse that showcases two digital covers, both available as non-fungible tokens (NFTs).
In one of the animated digital covers — titled “Triumphant Awakening” — a gold statuette stands in front of a blue planet encircled by a rising and setting sun — inspired by Vogue’s global theme of “New Beginnings” that links all 27 global editions in September, according to a company statement.
The second cover, titled “The RenaiXance Rising”, features an avatar “adorned in a majestic and billowing gown inspired by Singaporean and Malay culture. ” A programmable NFT, “The RenaiXance Rising” changes depending on when it is viewed. “Sun flares splice and rotate around the dress, symbolizing that a new beginning for fashion lies in the metaverse,” according to Vogue Singapore.
The metaverse and NFTs mark Vogue Singapore’s entry into the metaverse as NFTs — still in their early days — continue to explode in popularity with creators, celebrities, brands and collectors jumping onto the bandwagon.
“The marquee issue for any fashion magazine is always the September issue,” Norman Tan, editor-in-chief of Vogue Singapore, told Forkast. News in an interview. “It marks the start of the autumn/winter season and the pages of the book are filled with fantastical stories that encourage readers to get dressed up again, to have fun with fashion and, ultimately, be inspired to dream
“With the global September issue theme of ‘New Beginnings,’ we took the bold step to venture into the metaverse — the destination for a new class of digital artists and designers,” Tan added. “With this issue, we aim to elevate storytelling and continue that dialogue between print and digital that we have championed since launch
The “Triumphant Awakening” cover was created by Chad Knight, a virtual world artist and 3D designer for Nike, in collaboration with Jamela Law and Lionel Wong of Singapore-based design firm, Baëlf Design. “The RenaiXance Rising” cover was created by The Fabricant, a digital fashion house, together with Singaporean fashion photographer turned 3D virtual model creator Shavonne Wong, with fashion direction by Vogue Singapore’s fashion director Desmond Lim.
Aside from the two digital covers, Vogue Singapore today is launching for sale 15 NFTs, including an exclusive digital-only dress by French luxury fashion house Balmain to celebrate Olivier Rousteing’s 10-year anniversary as creative director, six beauty NFTs from make-up artist Dain Yoon, and design NFTs by Singapore-Italian studio Lanzavecchia + Wai.
The winning bidder of Rousteing’s “Flame Dress,” “an off-shoulder emerald green gown propped against an apocalyptic backdrop and set aflame” will receive a digital certificate of authenticity, Rousteing’s sketches of the NFT dress and be able to port the NFT dress into the fashion gaming app Altava, according to Vogue Singapore.
Vogue Singapore joins a growing list of publishers that are tapping their toes into NFTs. Hong Kong newspaper the South China Morning Post in July said it planned to mint a collection of NFTs from its 118-year-old archives of historical moments.
Can art in the metaverse really drive diversity and inclusion?
Vogue Singapore thinks so. Launching an exclusive NFT collection themed ‘Every Body’ in collaboration with curatorial collective, The MetaArt Club, they feature 10 artworks by five digital artists—KeiKen, CryptoZR (Liu Jiaying), Owo Aniete, Suzy Q and Wu Ziyang—who have each created two artworks inspired by the theme of ‘Every Body’. The collection aims to challenge cultural, racial, and gender tropes in fashion and the Metaverse.
“Partnering with Vogue Singapore for the ‘Every Body’ curatorial commission has spurred The MetaArt Club’s handpicked selection of digital artists to explore inclusivity in their own unique ways; taking diversity into new realms within the Metaverse to create exceptional works with utility for this collaborative drop,” says Levina Li, Co-founder of The MetaArt Club.
About the collection
Images courtesy of Vogue Singapore.
Nigerian digital artist, Owo Aniete’s narrative-based conceptual work, informed by symbolism and reimagining the significance for African diaspora culture of ancient, pre-colonial sculptures, has defined his meteoric rise in the crypto art space. The artwork ‘Freedom’ symbolises how loving yourself by your own standards is the true meaning of freedom, and ‘Peace’ depicts letting go of doubts, negativity and unrealistic expectations to bring about inner peace.
Drawing from diverse Asian cultural influences in her work, Korean digital artist Suzy Q’s work features the stylised character Moo, and graphically combines the mediums of digital painting, animation and sound design to bring the character to life in her highly coveted NFTs. ‘Moo, Night Air’ features Japanese goldfish, nuanced in colour and a symbol of oriental beauty and diversity, conveying the movement of the character’s journey through the breezy night air. While ‘Moo, Blessing’ is inspired by quantum mechanics and parallel universes and a reflection of our existence in the physical world and the beauty of being present in the physical body we inhabit.
Digital artist Ziyang Wu’s futuristic work explores the digital realms of 3D animated video, augmented reality, artificial intelligence simulation and interactive video installation, examining how the virtual world, data and algorithms as invisible forces “ubiquitously micro-alienate and reconstruct humans in our highly globalised and digitised post-Internet society”. ‘Tele-Republic of Home – Body Allegory in the Post-Pandemic Era’ sees Wu recreate a situation where there is no distance between work and pleasure and all activities take place in this new life of the ‘bed’. ‘Screen Body – Times Square Dancing’ juxtaposes two types of bodies that are becoming more and more ubiquitous in our daily lives and hints at the virtual world’s increasing influence, both on a macro and micro scale, in our highly globalised and digitised society, as well as domination and survival in the Web 3. 0 era.
Each of the 10 artworks featured in the collection is available in limited editions of 50, with some pieces featuring unlockable content which the buyer will be able to utilise.
“This is an era of radical social change that will create new economies and transform power structures, while enabling us to express our identity in ways that have never been seen before”
The RenaiXance Rising
The Fabricant X Shavonne Wong
Chad Knight X Baelf Design
Join the NFT auction on OpenSeaTo take part in the auction, here’s what to do:
- Create a crypto wallet using one of OpenSea’s supported platforms
- Deposit cryptocurrency into your wallet
- Connect your wallet to OpenSea
- At 9PM SGT (1PM UTC) on November 10, login to OpenSea for Vogue Singapore’s exclusive NFT auction
- Click on one of our available artworks to bid or purchase
- Revel in the pleasure of owning a piece of NFT art created exclusively for Vogue Singapore
- Then add on to your collection by checking out the other Vogue Singapore NFTs on offer
The end result is nothing short of metaverse magic—a seamless, wonderous combination of technology and art that is far greater than the sum of its parts. Emblazoned across our print issue cover is a QR code whose striking minimalism belies the incredible promise it holds. With just one scan on your choice device, you would be unlocking the key to two digital-only covers, created in collaboration with local and international digital designers. An astute capturing of the digital zeitgeist, these unique covers represent an unpreceded move in global Vogue history—one that we are proud to spearhead. After all, what better way to celebrate new beginnings than to be in the vanguard of this cultural renaissance that melds fashion and innovation, art and design?A new hopeThis September, you’ll find across the covers of all 28 editions of Vogue is a sunrise leitmotif that reflects our collective hopefulness as we emerge from our pandemic-stricken state in search of new beginnings. As Michael Bublé croons in his 2005 cover of the classic hit, ‘Feeling Good’: It’s a new dawn/It’s a new day—and for our pair of covers, Vogue Singapore has engaged top artists from both Singapore and beyond to capture our optimistic belief in the dawning of a new and better era. The two final products are stunningly different in style, but still complement each other perfectly. The first digital cover, titled ‘Triumphant Awakening’, is designed by virtual world artist and 3D designer for Nike, Chad Knight, in collaboration with Jamela Law and Lionel Wong of Singapore-based design firm, Baëlf Design. In front of a rotating blue planet, a gold statuette stands tall and proud, her sleek body lit up by the glow of the sun as it makes its perennial arc through the sky. Her head, held unapologetically high, boasts a regal headdress whose intricate patterns were painstakingly crafted by Baëlf Design using an AI algorithm. Contrasting against the warm tones of ‘Triumphant Awakening’ are the cooler hues in ‘RenaiXance Rising’, our second September cover crafted jointly by digital fashion house The Fabricant and 3D creator Shavonne Wong. Front and centre in this programmable artwork is an androgynonus avatar, whose eyes glint enigmatically at the viewer like a metaverse-Mona Lisa. Sun rays swirl hypnotisingly in tandem with the avatar’s billowing kebaya inspired by the majestic costumes from the Majapahit Empire that dates back to the 13th century, while the ambient lighting changes depending on the time of day the cover is viewed—creating an immersive experience that blurs the lines between the metaverse and reality. Own a piece of fashion and art historyNever judge a book by its cover, so the adage goes. But in the case of Vogue Singapore, our covers have always given a clear sense of our bold, futuristic visions, and it is a bar we have raised even higher for our release of the world’s inaugural digital-only Vogue covers. “With this issue, we aim to elevate storytelling and continue that dialogue between print and digital that we have championed since launch. We welcome readers to embark on this digitally-led journey to explore the creative possibilities,” says Tan. In another world’s first, Vogue Singapore has made our September issue covers along with the rest of the Vogue Singapore September NFT collection, available for purchase on Binance Premium NFT Marketplace. The auction that is in partnership with Brytehall—a Singapore-based marketplace that curates all the most premium NFTs from the fashion, art, and design worlds—will be live on 20 September, 8PM SGT. Other Vogue Singapore digital gems in this auction include a series of beauty NFTs from makeup maestro Dain Yoon and a fiery dress NFT crafted by none other than Balmain’s creative director, Olivier Rousteing. Jump in all the actionTo take part in the auction, here’s what to do:
- Register a Binance account
- Deposit cryptocurrency in your Binance wallet
- At 8pm SGT on September 20, login to Binance for Vogue Singapore’s Premium Event auction
- Select Vogue Singapore’s banner to enter Vogue Singapore’s Premium Event page
- Click on the ‘Triumphant Awakening’ and ‘RenaiXance Rising’ covers to bid or purchase
- Revel in the pleasure of owning the world’s first-ever NFT Vogue covers
- Then add on to your collection by checking out the other Vogue Singapore NFTs on offer
More than buzz
Vogue Singapore is not new to tech. Launched in 2020 during the pandemic, it began with a 360-degree digital experience in place of a launch gala, and soon after introduced augmented reality “holograms” that enable readers to see 360-degree, moving models in their own space by scanning a QR code. The September print cover is also a QR code that, when scanned, introduces multiple digital covers.
While not all tech experiments ultimately pay off, a tech-first approach generates more than buzz. An AR hologram, for example, keeps readers engaged in the magazine content rather than clicking out to other multimedia, and interactions reveal behavioral data. When it was introduced, “engagement went through the roof,” says Norman Tan, editor-in-chief of Vogue Singapore, with 95 per cent of people who initiated the experience going all the way through to putting the hologram in their space, and an average engagement time of two minutes for that experience. Now, Vogue Singapore incorporates AR holograms into every issue, and the project has attracted brand partnerships with a pipeline of advertisers hoping to take over future experiences, Tan says.
The AR elements are created in collaboration with Beem, an AR platform that has worked with Stuart Weitzman, Yoox Net-a-Porter and Carolina Herrera. Beem creates the hologram files, with the cost of production undertaken by the magazine’s editorial budget. To sponsor this content, advertisers must pay a rate higher than standard rates, as the AR-integrated storytelling is a mix of print, digital and AR. Of eight issues so far, at least half have had commercialised AR content.
Selling NFTs of magazine content offers magazines more than just a way to boost engagement or tap into the cultural zeitgeist. They also offer a way for magazine-commissioned artwork to build value beyond the pages; many of the collaborators on Vogue Singapore’s NFTs are in-demand artists in their own right, such as virtual sculpture creator Chad Knight, photographer Shavonne Wong and surrealist makeup artist Dain Yoon. As the metaverse increases, and the value of goods in it, fashion magazines can benefit as brokers between fashion, technologists and collectors.
There is no way of avoiding the metaverse, von Schlippe says. “We’d better get into it right now and see, what is our position within this new world and how do we want to do it? That’s the beauty of it. It’s almost like a canvas — like an empty land where I can say, ‘I put my flag here and this is what we are going to do on this territory’
“We are all, as publishers, looking into new business models and opportunities to create revenues. Launching in such unprecedented times makes you think about what the future really is for our business,” von Schlippe continues. “And where do we find opportunities to secure — stories where we secure our future? This is definitely not with the old model. ” Now, she says, brands have started asking what technologies or experiments are in the works, in hopes that they can participate.
Going forward, Nervora’s Menon sees NFTs as an opportunity for both marketing and commercial benefits. Burberry, for example, priced and sold its in-game NFTs, while Louis Vuitton elected to give a small amount away. Executives from both Nervora and Neuno say that auctions and sales can be compelling for “rallying around a cause,” hinting at more philanthropically minded fashion NFTs in the future. Both Gucci and Givenchy, for example, donated their proceeds to causes and charities.
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NFTs Take the Fashion Industry By Storm
Vogue Singapore is only the latest major brand in the beauty and fashion industry to hop on the NFT craze.
Last month two of the industry’s most iconic brands found ways to incorporate NFTs into their product strategy. NARS makeup teamed up with three artists to create an NFT art series based off of their famous “Orgasm” line.
Iconic designers Dolce & Gabbana also dropped NFTs this summer. Their collection blended digital fashion and the history of Venice.
For Vogue Singapore, this new avenue of digital output is in an effort to engage with a broader community. Von Schlippe wants this to be the beginning of Vogue and crypto. “The mystery boxes will serve as a continuous process to engage the crypto community and allow them to interact with Vogue in a new format
The new mystery boxes are a result of a collaboration with Brytehall, a premium NFT platform. Brytehall launches in September.
It’s no surprise this announcement comes out of Singapore, as the city continues to be a haven for crypto-minded investors and enthusiasts.