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MotoGP Sells Out of First NFT Series Spanning 28,500 Cards

Formula E Adds Portland, Oregon Race to Season 9 Calendar for June 2023

Formula E has announced a new U.S. race in its Season 9 calendar with a stop in Portland, Ore., set for June 24, 2023. 

Since beginning competition in 2014-15, sustainability-focused Formula E has included a race in the U.S. every year except for the Covid-shortened Season 6. Previous stops included Long Beach, Calif., Miami and New York City, where the circuit has held an ePrix since 2017. Redevelopment along the Brooklyn Waterfront course, however, precluded that option next year.

The Portland race received approval from the FIA World Motor Sport Council but is subject to final safety and technical checks. The Race reports that the ePrix will be held on a modified track at the Portland Raceway. Season 9 marks several firsts for Formula E as it debuts its Gen3 car, adds teams from Maserati and McLaren and holds inaugural races in Brazil, India and South Africa.

Sacramento Kings Partner With Avery Dennison to Produce Digitally Connected Physical Merchandise for Fans

The Sacramento Kings have partnered with materials science and manufacturing company Avery Dennison to produce digitally connected physical merchandise for fans. Avery Dennison will insert its RFID tags into team-branded merchandise, including t-shirts and jerseys, for fans to scan with their smartphones to access exclusive discounts, content and other promotions.

Avery Dennison will also work with the Kings to add player names, numbers and jersey patches of Dialpad (the Kings’ jersey sponsor) to uniforms worn by participating youth basketball players in the Sacramento area. A Kings jersey customization station presented by Avery Dennison is being added to the Golden 1 Center or fans to visit during Kings home games as part of the deal, which names Avery Dennison as the official embellishment partner of the NBA team and its G-League affiliate, the Stockton Kings.

The Cleveland Cavaliers partnered with Avery Dennison in November to produce RFID tag-embedded merchandise, and the Ohio-based company has similar apparel partnerships with the San Francisco 49ers, English Premier League, FC Barcelona, and Real Madrid. Avery Dennison was founded in 1935 and its smart apparel business is led by Smartrac, a Dutch RFID developer acquired by Avery Dennison in 2019.

Five Iron Golf Expands to India, Opening Delhi Location in March 2023

Five Iron Golf, a tech-centric golf and entertainment company, is expanding to India and will open a Delhi location in March 2023. 

This new venue, which will house seven golf simulators as well as a bar and restaurant, is Five Iron Golf’s second international venture after opening in Singapore in 2021. Each simulator will have TrackMan Golf launch monitors and high-speed cameras. Visitors of all experience levels can book lessons with an instructor and hit balls as they would on a driving range. Five Iron Golf also has partnered with Sportsbox AI for deployment of its smartphone-based biomechanics analysis and app-guided practice recommendations.

The new global outpost is being developed with a golf-focused subsidiary of Hoche Partners bank as well as shopping mall owner DS Group. India has fewer than 200 golf courses across the country, and the majority belong to private clubs. Five Iron Golf, which received a $30 million investment from Callaway a year ago, hopes to make the sport more accessible through its brand.

IMG Arena Acquires Virtual Sports and Casino Games Provider Leap Gaming to Expand Sports Betting Content

Betting data distributor IMG Arena has an agreement to purchase , a virtual sports and casino games provider that will advance IMG Arena’s wagering content portfolio.

The deal is slated to close in the first half of 2023, pending a typical regulatory review. With its Event Centre apps already ensconced with the DP World Tour, IMG Arena can now add Leap’s 3D and motion capture technologies to its repertoire.

Leap will bring a myriad of partnerships with sports federations and 120 sportsbooks globally, with plans already to launch virtual sports wagering products — featuring official 3D logos, venues and other branded assets — with . IMG Arena had previously acquired an equity stake in Leap back in 2018, and the two companies had collaborated on virtual betting merchandise for golf, motorsports, football, horse racing, greyhound racing and cycling.

Owned by Endeavor, IMG Arena provides livestreams and data feeds for over 45,000 annual sporting events, with a clear intent to keep growing. In May, the company acquired controlling interest in the Swedish computer vision firm to capitalize on AI software that analyzes video streams to track player and ball movement.

Prior to that, in April of 2021, Services, a data collecton and audio-visual production subsidiary that uses 3D Doppler radars and computer vision for ball tracking in sports such as soccer, basketball and golf. Leap Gaming’s CEO, Yariv Lissauer, has been named IMG Arena’s Senior Director and General Manager for . His employee base of 58 people —based in Nevis, Israel, Malta and Ukraine —will now become IMG Arena staffers.

Sports Technology Market Expected to Be Worth $41.8 Billion by 2027, Per Report

The sports technology market is expected to expand from $21 billion in 2022 to $41.8 billion by 2027, according to a proprietary report from MarketsandMarkets.

The report mentioned that the online sale of smart watches has grown immeasurably and specifically spotlighted Garmin’s running watch, the Forerunner 955 Solar, that includes solar charging with up to 49 hours of battery life in its GPS mode.  Garmin’s Forerunner 935 smart watch, which prioritizes heart rate monitoring and workout analytics, is also a leader, particularly in the triathlon space.

Individual teams have also driven the rise of athlete performance technology due to their emphasis on wearable devices and sensors that quantify training, gameday decisions and injury recovery. MarketsandMarkets pointed to companies such as NormaTec, Rapid Reboot and Air Relax whose products improve blood flow and circulation in players.

The sports tech boom has also given rise to VC firms such as KB Partners, which recently closed a massive $127 million early-stage sports tech fund, as well as sports accelerators such as Techstars. Jordan Fliegel, managing director of the Techstars accelerator in Indianapolis, told SportTechie earlier this year that sports tech funding in North America could reach $10 billion-plus by year’s end, which may turn out to be a conservative prediction.

Break the Love Partners With YouFit Gyms to Add Indoor Pickleball Court Access

Break the Love, a racquet sports app for finding opponents and reserving courts, has partnered with YouFit Gyms for their indoor pickleball courts. 

YouFit Gyms is a national fitness chain with 78 locations, of which 28 and counting have pickleball courts. Break the Love was founded in 2019 and has had an active year: it raised a $2.5 million seed round in January and then partnered with Wilson Sporting Goods and American Express on activations in New York City.

In conjunction with Miami’s annual Art Basel show last week, YouFit joined Break the Love and Lillet in co-sponsoring a pop-up pickleball activation at Moe Studio. 

Biosensor Company Nix Releasing Wearable Hydration Monitor, Company’s First Consumer Product

Biosensor company Nix is releasing its first consumer product, a wearable hydration monitor, through its website tomorrow. 

The Nix Hydration Biosensor consists of a reusable Bluetooth-enabled pod, single-use patches and a mobile app. The sensor measures the quantity and composition of sweat loss so wearers know how much fluid to replenish and what type of electrolytes to target. The app provides automated recommendations and can send push notifications of when to drink during an activity. The pod and four patches are available for $129 with four-packs of patch refills available for $25 each.

The target population at launch is endurance athletes, but Nix also has been conducting pilot programs with MLB, NBA and NFL teams and athletes in motorsports and tennis, as well as in the military and industrial settings. The Nix app is available on iOS devices, with Android coming soon, and it integrates with Apple Watch and Garmin sport watches for additional data collection about workouts.

FIFA to Introduce 11 New Advanced Metrics for Broadcast, Digital Audiences During FIFA World Cup Qatar

FIFA’s high-performance team, led by legendary former Arsenal manager Arsène Wenger, has developed 11 new advanced metrics that will be made available to broadcast and digital audiences during the World Cup in Qatar. 

The new metrics, based largely on player and ball tracking data, will be used to inform fans during the World Cup as well as be used by FIFA for internal uses. They are:

• Possession control
• Ball recovery time
• Line breaks
• Defensive line height and team length
• Final-third entries
• Forced turnovers
• Pressure on the ball
• Expected goals
• Team shape
• Receptions behind midfield
• Defensive lines and phases of play

Wenger is FIFA’s chief of global football development, and the high-performance team includes analysts, data scientists and engineers.

The federation said it will conduct developmental analysis to track longitudinal changes in how the sport is played as well as have more objective measures about the physical and tactical demands of the game at the highest level, with an eye toward understanding player development from lower levels. Chyron’s TRACAB provided the optical tracking cameras and algorithms powering electronic performance and tracking systems (EPTS) in the 2018 World Cup.

FS1 Football Analyst Emmanuel Acho Forms Texas-Based Franchise Ownership Group in SimWin Sports

Former NFL linebacker and current Fox Sports 1 analyst Emmanuel Acho has formed a Texas-based franchise ownership group in SimWin Sports, a startup that plans to let fans play real-money fantasy sports contests around digital basketball and football simulations. Acho will run the Houston Hyenas team in SimWin as part of his ownership group that also includes entrepreneurs Edward Madongorere and Sara “Lovestyle” Hood.

SimWin says it is “delivering sports to the metaverse” and its concept includes letting fans trade players as NFTs. Players on SimWin are generated through AI and compete in simulated competitions for fans to bet on the outcomes. Other current and former athletes involved as team owners in SimWin include Magic Johnson, Jerry Rice, Marshall Faulk, Mike Singletary, Tracy McGrady, Penny Hardaway, and LaMelo Ball. Former Turner President and current Horizon Sports & Experiences co-CEO David Levy is also a SimWin advisory board member and team owner.

«Sports gaming and betting have risen to new heights, as global trends show fans are eager to engage in new and exciting ways, including virtual gaming fueled by on-demand fantasy sports contests,” Madongorere, CEO and co-founder of Moon Ultra, said in a statement. “We are thrilled to be an inaugural partner in SimWin Sports, as they are the premier digital sports league to debut online sports franchising at an unprecedented level.”

AI Chatbot Platform GameOn Technology Raises $35 Million Series B Round

AI chatbot platform GameOn Technology has raised a $35 million Series B round to bring the company’s total funding to nearly $54 million. Co-lead investors in the Series B includes Mirae Asset Venture Investment, Mighty Capital, and B3 Capital, with additional funding coming from Milwaukee Brewers owner Mark Attanasio and the Wilf family, which owns the NFL’s Minnesota Vikings.